Every public teardown, in one place
Full conversion reviews of real landing pages, published free. Each one uses the exact format every paid report uses: squint test, annotated walkthrough, copy rewrites you can paste in, structure/CTA/proof audit, and a prioritized fix list. Read them to judge the method before spending a dollar.
Jump to: Gumroad · Basecamp · Buttondown · Fathom · Dub · Teachable · beehiiv · Notion · Linear · Typeform · ClickUp · Vercel · Webflow · RefreshQueue · SeenShot · Lens AI · pdftojson.dev · FollowReach · DistroFit
#005 - Dub. A strong page with one expensive omission: proof good enough to envy - 100,000+ customers, the CEOs of Vercel and Framer on record - and none of it above the fold. Written end-to-end by the Squint engine as the library's weekly entry, published verbatim.
#006 - Teachable. A mature page undermined by what loads on top of it: on the mobile fold a migration banner and a cookie dialog take the entire first screen, and the headline never appears. Written end-to-end by the Squint engine, published verbatim.
#007 - beehiiv. A well-built page with one operational bug and one copy gap: the consent panel covers roughly 40% of the mobile fold and cuts a sign-up button in half, while the hero promises "every tool you need" without naming one. Written end-to-end by the Squint engine.
#008 - Notion. A near-perfect page that announces instead of argues: proof and CTA discipline score 9-10, but the fold spends 320px before the value proposition, clips its own product shot, and hides its strongest trust line below the viewport. Written end-to-end by the Squint engine.
#009 - Linear. One of the most disciplined pages in B2B SaaS with a conversion hole in the middle: no CTA button above the fold - a 68x32px nav pill does all the asking - and the 40,000-teams proof sits five sections deep. First impression scores 8, CTA focus 5. Written end-to-end by the Squint engine.
#010 - Typeform. A disciplined desktop fold undone entirely on mobile: a cookie-consent sheet takes 45% of the first screen and the "Get started" button never appears above it. First impression scores 8, mobile scores 4. Written end-to-end by the Squint engine.
#011 - ClickUp. The everything-app with better-sourced proof than almost any page we review - and a consent modal that covers the hero headline on desktop and swallows the only CTA on the mobile first screen. Social proof scores 9, mobile scores 4. Written end-to-end by the Squint engine.
#012 - Vercel. The most famous frontend-deployment platform no longer tells a stranger what it does: a two-word headline, the explaining sentence rotating a thousand pixels to its right, and the right logos doing all the persuading. Social proof scores 9, message clarity 5. Written end-to-end by the Squint engine.
#013 - Webflow. A confident hero with no button: three product cards - two labelled with acronyms only existing customers can decode - outrank an offer that ships as a text link, and the mobile first screen's only visible action is "Contact Sales". First impression scores 8, CTA focus 5. Written end-to-end by the Squint engine.
#014 - RefreshQueue. A product launched days ago, and the first entry in this library whose subject is an indie maker rather than a large company. The writing is excellent and the ask is hesitant: four equal buttons where the filled one wants $49 before the visitor has seen anything, and a 420×238px hole in the hero where the proof should sit. First impression scores 8, CTA focus 4. Written end-to-end by the Squint engine.
#015 - SeenShot. A free macOS screenshot app launched the day before this reading. It gets the hard part right - one headline worth repeating, one button, no email gate - and then argues against itself: a live download counter reading seven printed directly under that button, and 6.10 MB of assets on a page whose second word is "Fast", including a 620 KB logo rendered at 39×39 px. CTA focus scores 8, social proof 2. Written end-to-end by the Squint engine.
#016 - Lens AI. A B2B "knowledge layer" launched days before this reading, and the cleanest page in the library by the structural checklist - nine passes, no warnings. Which is the point: what the checklist cannot see is that a page asking to be a company's source of truth carries no customer name, logo or number anywhere, that its 45-word hero subhead runs six lines on a phone, and that its own chat widget sits on top of its only product screenshot. CTA focus scores 8, social proof 1. Written end-to-end by the Squint engine.
#017 - pdftojson.dev. A free browser PDF-to-JSON converter with a paid API, launched the day before this reading by a maker who asked what his page should lead with. The tool is the hero and that is right; what the page leaves on the table is a 588×399 px output panel that shows nothing until you drop a file, a mobile header that takes two rows and wraps its own button, no proof and no price anywhere on the page - and 470 KB of session-recording analytics on a page whose fold says "Nothing uploaded". Message clarity scores 9, social proof 1. Written end-to-end by the Squint engine.
#018 - FollowReach. A morning follow-up queue for freelancers who do outreach by hand, launched two days before this reading by a maker who asked to have the product roasted. The desktop hero argues well and shows almost none of the product; on a phone the headline is cut off at the right edge - "Outreach that stays hu" - by a single inline white-space: nowrap, the nav stacks three rows deep, and the proof is a page of unsourced numbers, one quote signed "Beta user", and structured data claiming 31 reviews the page never shows. Message clarity scores 8, mobile 3. Written end-to-end by the Squint engine.
#019 - DistroFit. A free calculator that scores 19 marketing channels against your price, your revenue target and what your site emits, launched the day of this reading by a maker who asked what people found. The page does the hard thing right - a worked result sits beside the form before you type, and it is live - under a headline that never says what the tool is; on a phone the first screen ends inside the form with no button and no result, the toggles measure 42 px against the 44 the engine cited, and the only proof on the page is its own candour. CTA focus scores 8, social proof 1. Written end-to-end by the Squint engine.
The library grows: new public teardowns are added as they are produced, and the best page submitted by the launch community gets its teardown published here free.
What these pages keep teaching is distilled into the landing page checklist: the ten structural pass bars our free checker applies, plus the five judgment calls these teardowns found on real pages.
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